In a bid to facilitate international health technology companies’ entry into the Japanese market, Living Best and Advanced Telecommunications Research Institute International (ATR) have unveiled the Living Best Japan Gateway. This new initiative is tailored to assist longevity, agetech, and health-technology firms in testing their solutions, forming partnerships, and expanding their reach within Japan. The Gateway is set to make its debut at the Kyoto Smart City Expo, taking place on October 8-9, 2026, at Keihanna Plaza. Participating companies will have the chance to showcase their products, engage with Japanese corporate partners through ATR’s business-matching network, and potentially join ATR’s KGAP+ business-development accelerator in December.
The initiative is anchored in Living City Keihanna, an innovation hub focused on longevity created through the collaboration of ATR and Living Best. This platform aims to connect international enterprises with a broad spectrum of stakeholders, including researchers, Japanese businesses, investors, care providers, and local communities. By doing so, it supports companies beyond initial introductions or short-term pilot projects, offering a more comprehensive pathway to integration and growth in Japan.
Living Best plays a pivotal role in guiding participating ventures through the Japanese market landscape. The organization aids in assessing market demand, finding potential implementation and funding partners, validating products with user feedback, and developing the evidence needed for broader commercial expansion. Since 2021, Living Best has evaluated over 2,000 ventures from more than 40 countries, generating upwards of 17,000 assessments from Japanese consumers, along with insights from clinicians, care operators, investors, and policy experts.
Dominic Carter, CEO and co-founder of Living Best, emphasized the partnership’s goal to support international companies throughout their journey into Japan, from initial market validation to full-scale implementation and expansion. Hiroyuki Suzuki, ATR Senior Executive Vice President and Representative Director, highlighted Keihanna’s unique blend of research capabilities, infrastructure, and extensive networks across industry, academia, government, and local communities as key to bridging overseas innovation with practical application in Japan.
Applications for the Living Best Japan Gateway are now open to international longevity, agetech, and health-technology ventures that have products on the market or are in advanced stages of development. Selection will be managed by Living Best and ATR, with the deadline for the October 2026 venture intake set for September 25, 2026. Interested parties can explore more through Living Best’s website or schedule introductory calls for further information.
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